Privacy Policy
Last Updated: April 23, 2025
KT151 Limited (“we,” “us,” or “our”) operates this website and online women’s clothing store, together with related services, features, checkout functions, customer support, and other shopping services collectively referred to as the “Services.”
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, browse our products, create an account, place an order, contact us, or otherwise interact with our Services.
By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or Services.
1. Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you.
We may collect the following types of personal information:
Contact Information
This may include your name, phone number, billing address, shipping address, and other contact details you provide when placing an order, creating an account, submitting a form, or contacting us.
Payment Information
This may include payment method details, billing information, transaction confirmations, payment status, and related order payment data.
Payment card details are generally processed securely by third-party payment providers. We do not directly store your full credit card or debit card details.
Account Information
If you create an account, we may collect your username, password, saved addresses, order history, preferences, and related account details.
Order Information
This may include products viewed, added to cart, purchased, returned, exchanged, or canceled, as well as order numbers, shipping details, delivery status, refund or exchange requests, and customer service notes related to your order.
Communication Data
This may include messages, inquiries, support requests, reviews, feedback, or other communications you send to us.
Device Information
This may include your IP address, browser type, operating system, device identifiers, language preferences, time zone, referring URLs, and general location information based on your device or network.
Usage Data
This may include information about how you interact with our website, such as pages visited, products viewed, search activity, clicks, time spent on pages, items added to cart, checkout activity, and browsing behavior.
Marketing Information
This may include your communication preferences, subscription status, promotional engagement, and interactions with marketing messages, advertisements, or campaigns.
2. How We Collect Your Information
We collect personal information in the following ways:
Directly From You
We collect information when you place an order, create an account, fill out a form, contact customer support, submit a return request, subscribe to updates, participate in promotions, or otherwise provide information through our Services.
Automatically Through Our Website
We may collect certain information automatically when you visit or interact with our website through cookies, pixels, analytics tools, log files, and similar tracking technologies.
From Service Providers
We may receive information from third-party service providers that help us operate our business, including payment processors, shipping partners, analytics providers, fraud prevention tools, marketing platforms, website hosting providers, and customer support services.
From Third Parties
Where permitted by law, we may receive information from advertising platforms, social media platforms, business partners, or other third parties.
3. How We Use Your Information
We use your personal information for the purposes described below.
To Provide and Improve Our Services
We may use your information to:
- Process and fulfill orders
- Confirm payments
- Arrange shipping and delivery
- Manage returns, refunds, and exchanges
- Provide customer support
- Maintain and manage customer accounts
- Improve our website, products, services, and shopping experience
- Personalize your experience on our website
- Display relevant products, recommendations, or content
- Respond to your questions, requests, or complaints
To Process Payments and Transactions
We use payment and transaction information to complete purchases, verify payment status, prevent payment errors, issue refunds or store credit where applicable, and maintain accurate order records.
To Communicate With You
We may use your contact information to send you:
- Order confirmations
- Shipping updates
- Tracking information
- Customer service responses
- Return or refund updates
- Account notifications
- Policy updates
- Promotional messages, if you have subscribed or where permitted by law
For Marketing and Advertising
We may use your information to:
- Send promotional offers, product updates, newsletters, or store announcements
- Show relevant advertisements based on your activity
- Measure the effectiveness of marketing campaigns
- Understand customer preferences and shopping behavior
- Improve our product selections, offers, and promotions
You may opt out of marketing communications at any time by following the unsubscribe instructions in our messages or by contacting us.
For Security and Fraud Prevention
We may use your information to:
- Verify your identity
- Detect and prevent fraudulent transactions
- Protect our website, customers, and business
- Monitor suspicious activity
- Enforce our policies and Terms of Service
- Prevent unauthorized access, abuse, or misuse of our Services
For Legal and Business Purposes
We may use your information to:
- Comply with applicable laws and regulations
- Respond to lawful requests from authorities
- Maintain business records
- Resolve disputes
- Enforce agreements and policies
- Protect our legal rights, property, safety, customers, and business operations
4. Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate our business, provide our Services, comply with legal obligations, or improve your shopping experience.
We may share your information with:
Website and E-Commerce Service Providers
If our store is hosted or supported by an e-commerce platform, your information may be processed to help operate the online store, provide checkout functionality, manage customer accounts, process transactions, and improve platform services.
Payment Processors
We share necessary payment and order information with payment providers to process transactions, verify payments, detect fraud, and issue refunds where applicable.
Shipping and Fulfillment Partners
We share order and delivery information with shipping carriers, logistics providers, and fulfillment partners to process, ship, track, and deliver your purchases.
Service Providers
We may share information with providers that support website hosting, analytics, customer service, email or message communications, marketing, advertising, fraud prevention, data storage, and technical operations.
Marketing and Advertising Partners
Where permitted by law, we may share certain information with advertising platforms, marketing partners, or analytics providers to deliver relevant ads, measure campaign performance, and improve our marketing efforts.
Business Partners and Affiliates
We may share information with affiliates, business partners, or related entities where necessary for business operations, customer support, or service improvement.
Legal Authorities
We may disclose your information if required by law, legal process, regulation, court order, government request, or to protect our rights, safety, property, customers, or business.
With Your Consent
We may share your information with third parties when you direct us to do so or when you give us consent, such as through optional services, integrations, or third-party features.
5. Third-Party Processing
We may use third-party platforms and service providers to operate our website, process payments, manage orders, deliver products, provide analytics, send communications, support marketing, and protect against fraud.
These third parties may process your personal information according to their own privacy policies and security practices.
We are not responsible for the privacy practices, security standards, or policies of third-party services that are not controlled by KT151 Limited. We encourage you to review the privacy policies of any third-party services you use through our website.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing and shopping experience.
Cookies are small files stored on your device that help websites remember information about your visit.
We may use cookies and tracking technologies to:
- Remember your preferences
- Keep items in your cart
- Enable website functionality
- Improve website performance
- Analyze traffic and usage patterns
- Understand customer behavior
- Personalize content and product recommendations
- Deliver and measure targeted advertisements
- Support fraud prevention and security
You can manage or disable cookies through your browser settings. However, disabling cookies may affect certain website features, including cart functionality, checkout, account access, and personalized experiences.
7. Targeted Advertising and Analytics
We may use analytics and advertising tools to understand how customers interact with our website and to show relevant ads across websites, search engines, social media platforms, and other digital channels.
These tools may collect information such as your device details, browsing activity, pages viewed, products clicked, and interactions with ads.
Depending on your location, you may have the right to opt out of targeted advertising or certain tracking technologies.
You can manage your preferences through your browser settings, device settings, cookie tools, or by contacting us.
8. Your Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.
These rights may include the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request a copy of your personal information
- Request restriction of certain processing activities
- Object to certain uses of your information
- Opt out of marketing communications
- Opt out of targeted advertising, where applicable
- Withdraw consent where processing is based on consent
To exercise your rights, please contact us using the details provided in the “Contact Us” section below.
We may need to verify your identity before processing certain requests.
Please note that some information may be retained where required or permitted by law, such as for order records, legal compliance, fraud prevention, dispute resolution, or legitimate business purposes.
9. Data Retention
We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
This may include retaining information to:
- Provide our Services
- Process and manage orders
- Maintain customer accounts
- Provide customer support
- Comply with legal obligations
- Resolve disputes
- Prevent fraud and abuse
- Maintain business and financial records
- Enforce our policies and agreements
When personal information is no longer needed, we may delete, anonymize, or securely store it in accordance with applicable law and business requirements.
10. Data Security
We take reasonable administrative, technical, and organizational measures to help protect your personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include secure payment processing, access controls, encryption where appropriate, fraud detection tools, and secure service providers.
However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
You are responsible for keeping your account login details confidential and notifying us immediately if you suspect unauthorized access to your account.
11. Children’s Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from individuals under the age of 16. If you believe that a child has provided us with personal information, please contact us so we can take appropriate steps to review and delete the information where required.
By using our Services, you confirm that you are at least the age of majority in your location or are using the Services with the consent and supervision of a parent or legal guardian.
12. International Data Transfers
Because we operate online and use third-party service providers, your personal information may be processed, stored, or transferred outside your country or region, including locations where data protection laws may differ from those in your place of residence.
Where required by applicable law, we use appropriate safeguards to help protect your personal information during international transfers.
By using our Services, you understand that your information may be transferred to and processed in countries outside your own.
13. Third-Party Links
Our website may contain links to third-party websites, apps, services, social media pages, payment platforms, or other external services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. When you access a third-party website or service, your information is governed by that third party’s privacy policy.
We encourage you to review the privacy policies of any third-party services you use.
14. Marketing Communications
If you subscribe to our marketing list or agree to receive promotional communications, we may send you updates about products, promotions, new arrivals, offers, and store news.
You can unsubscribe from marketing communications at any time by following the unsubscribe instructions in our messages or by contacting us directly.
Please note that even if you unsubscribe from marketing communications, we may still send you non-promotional messages related to your orders, account, customer service inquiries, policy updates, or legal notices.
15. Changes to This Privacy Policy
We may update or modify this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or business operations.
Any updates will be posted on this page with a revised “Last Updated” date.
Your continued use of our Services after any updates are posted means you accept the revised Privacy Policy.
We encourage you to review this Privacy Policy regularly to stay informed about how we collect, use, and protect your information.
16. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal information, please contact us:
Business Name: KT151 Limited
Phone: 852-60164303
Email: service@kt151.com
Address: Shop 151, 1/F, Kwun Tong Plaza, 68 Hoi Yuen Road, Kwun Tong